Proof format

Case studies begin as public teardowns, then become client outcomes.

Before named case studies exist, the site can still show the method: prompts tested, sources cited, gaps found, and the implementation path.

Prompt baselineCitation mapPriority roadmap
Teardowns

Initial proof assets by launch niche.

These formats make the work concrete before the first named client results are published.

Software

B2B SaaS category visibility teardown

Identified comparison-page gaps, review-source overlap, and five high-intent prompt clusters.

Local services

Multi-location clinic entity cleanup

Mapped inconsistent profile data, missing provider proof, and LocalBusiness schema issues.

Ecommerce

Catalog brand product-answer readiness

Prioritized feed hygiene, PDP answer blocks, return data, and comparison content.

What a real case study will show

The outcome is not a magic ranking. It is a better operational signal.

Published case studies should show baseline prompt coverage, cited source changes, accuracy improvements, entity/profile cleanup, pages refreshed or created, and downstream traffic or lead quality where it can be measured.

Next step

Your audit can become the first measurable before-and-after.

Start with the baseline, implement the highest-priority fixes, then track prompt visibility, citation rate, and accuracy over time.